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Don’t Let AI Ruin Your Brand: Better Content, Less Grind, Still You

  • Washington County Chamber of Commerce 5193 Northeast Elam Young Parkway Hillsboro, Oregon, 97124 United States (map)

Don’t Let AI Ruin Your Brand:
Better Content, Less Grind, Still You

Holiday promos are coming, and a lot of them will look like AI made them. Even if people can't articulate why something seems like it was AI-generated, more and more people find themselves detecting it in social media posts, ads, flyers, and more. And once they spot it, it instantly affects how they view the business behind it, often with a negative lens.

The solution isn't to hide your use of AI or quit it altogether. Instead, you just need a way of working with it that keeps your business sounding like your business. And with your holiday promos coming up, this is the perfect time to figure that out!

In this 60-minute workshop, you’ll learn:

  • How AI actually works, in plain language

  • What makes content read as AI-generated, and why it can hurt your brand

  • How to build a workflow where AI does the heavy lifting and your voice stays yours, using Leila’s own workflow as a live example

  • How businesses get recommended when customers ask ChatGPT or Claude

You’ll go home with a worksheet of questions to help you design a workflow that fits your business, not someone else’s.

Your instructor:

Leila Kaneda (she/her) is the founder of Kaneda Consulting, an AI education and strategy firm that helps people understand how AI works so they can use it in ways that align with their values. She holds a master’s in AI, spent a decade building machine learning systems, and has helped everyone from restaurants and retailers to nonprofits and consultants put AI to work. She’s also taught for more than 20 years, including at Portland State University, and runs free monthly AI office hours in Hood River and the Portland metro area.

“Her session on AI Fluency for Creative Entrepreneurs was clear, practical, and really approachable. I especially loved the worksheet she created and the way she walked everyone through it step by step.”
— Ellyn Mole, Rural CREATOR facilitator, RAIN (Regional Accelerator & Innovation Network)

Who it’s for: Owners, managers, and team members who handle marketing, whether you use AI every day, are curious about it, or have sworn it off.

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November 18

Your AI To-Do List: What to Automate, Delegate, and Do Yourself

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AI Office Hours - Hillsboro, OR